Monthly Archives: May 2017

Web Hosting Guide for Beginners

So you’re looking to learn about web hosting and what it has to offer or you may not know much about web hosting? There is no shame in not knowing this information. Everyone has to start at the beginning at some point. On that note, lets begin learning about web hosting.

First off, what is web hosting and how does it work?

Web hosting is the business practice of providing space and bandwidth on a high-powered computer server that is connected to the Internet at very high speeds. Hosting companies maintain large networks of high-powered web server computers in a physical location known as a data center. These computer servers are connected to a very fast, and generally redundant, Internet connection. The data centers have primary and backup power, a fast connection to the Internet, and a security monitoring staff.

The web hosting companies provide a share of disk space and available bandwidth to a customer for a monthly fee. Once the customer is signed up, they can upload files to their personal space on the web server and the information is then viewable to anyone interested on the Internet. The monthly fee the web hosting company charges is much less than what it would cost to run a server out of your own home or data center. This is the reason these companies exist. They take care of all the hardware, software, and other technical needs for you.

Types of web hosting

There are many different types of web hosting offers, but the main three are shared, reseller, and dedicated. Each type of hosting is for a different purpose.

Shared Web Hosting

Shared web hosting is the most popular form of hosting. Shared hosting is a portion of disk space and bandwidth provided to you by the web hosting company on a high-powered server. There are many other web sites hosted on this server, and the hosting company is likely to have quite a few of these servers in a large data center. The resources of the server are shared by as many other websites as are allocated to that computer.

Shared web hosting is the best form of web hosting if you are looking for a great price and don’t have more than a couple thousand daily visitors to your site.

Reseller Web Hosting

Reseller web hosting is a popular, low-cost solution to starting your own web hosting business. There are two types of reseller hosting, private-label and a reseller of services.

The private-label is the best type of reseller plan because it allows you to retain full control over your customer’s websites. A private-label plan allows the reseller to keep the full monthly payment of the web-hosting customer, but the reseller must pay a monthly fee to the larger hosting company for the reseller space. The more hosting accounts a private-label reseller can sell, the higher the profit for them. Private-label hosting allows you to host many more websites than if you were using shared hosting for each. This is a great solution for someone who has many sites they need to host in one location to save money.

The reseller of services plans resell the regular web hosting plans of a larger web hosting company, but you get a discounted price for providing the customer and earn a monthly fee for as long as they remain a customer. This plan does not allow control over customer web sites and you only keep a portion of the potentially monthly revenue.

Dedicated Web Hosting

Dedicated web hosting is the most powerful and cost effective solution of hosting a busy web site without resorting to buying your own equipment and paying hundreds of dollars per month for a fast Internet connection. Dedicated hosting consists of single server with no one else hosting on that computer. This allows for the greatest of configuration options. Anyone who has a busy website will find dedicated hosting is the necessary choice.

Web Hosting Considerations

Wondering about all the other information listed in web hosting plans? In this section, I will explain the most important considerations in choosing a good web host.

Price

The price of web hosting services is one of the most important. There are many hosting companies out there with cheap hosting packages, but they may be lacking in other areas. Don’t let the price of a hosting package fool you. There are some hosting companies out there who have great prices and the other features are just as good. Price may be one of the most important decisions of a web hosting plan, but there is much more to consider in choosing a quality web host.

Disk Space / Storage Space

Disk space is the amount of physical storage space a web host gives to you to store your web files. Hosting companies these days have plans with disk space being measured mostly in terms of gigabytes, but some are still offering plans in the megabytes for storage space. Depending on your needs for file storage space, you may need more or less. Generally the more disk space offered, the better.

Bandwidth / Data Transfer

The amount of bandwidth available can make a big difference in choosing a quality hosting plan. In general, the more bandwidth a hosting company makes available to you, the better. This means you can support more traffic to your web site as your business grows. Be wary of web hosting companies that offer unlimited or unmetered bandwidth. While many of these are legitimate offers, there are some out there who are overselling their bandwidth in hopes the average user won’t use much.

Customer Support

In any business, it is very important to provide exception customer service. Web hosting is no exception to this. Many of the hosting companies are available all day and night in case you have a problem with your web site, but there are some who are just available specific hours of the day. If your web site goes down in the middle of the night when they’re not available, this means lost revenue for a business. You should make sure the web host you select is always available for support.

Money Back Guarantee

Most web hosting companies will provide a thirty-day money back guarantee. Some will provide one even long, but be wary of the ones who offer no money back guarantee. I would not purchase web hosting services from a company who does not offer at least a 30 day money back guarantee, unless they have proven themselves to be a leader in the industry and have an excellent reputation.

Operating System

An operating system is a piece of software that controls the interaction between the computer user and the physical hardware of the machine. A vast majority of all web sites on the Internet run on the Linux operation system. Linux is generally much more stable than Windows. Stability is critical in running a web site. For this reason, I prefer to host my web sites on the Linux operating system. Some sites have specific requirements that only the Windows operating system can satisfy, but there are always alternatives to those requirements.

Backup

A good web hosting company will have a regular schedule to backup the data on all the web servers. The more often the data is backed up, the better. At the very least, a web hosting company should backup web site files daily.

Control Panel

The control panel is the point of contact the web site administrator will have between the host server and their own machine connected via the Internet. It is essential to have a well organized and easy to use control panel interface. My favorite control panel is cPanel, which is one of the leading web hosting control panels out there today. Plesk is another good one, and many companies will create their own control panel for you to use. Most web hosting companies will provide a link to a demo of the control panel they use with their hosting plans. The control panel used is a matter of preference, but it should be user friendly.

Email

Email is essential part of communication on the Internet. Most web hosting companies out there will give you more email addresses and more space to hold email messages than you will ever need. What you need to watch out for is the companies that have decided to be a little strict on their email accounts and only offer a small number or a small amount of message space.

Uptime

Uptime is a term used to describe how often the average web site hosted by a company is available online. No company should be expected to provide an exact 100% uptime. This is impossible due to things such as hardware, software, and power failures. A vast majority of the companies are very good with uptime, and they guarantee it. It is still a good idea to be conscious of the uptimes posted by the company. If it is not at least 99.5%, it is probably not worth hosting with that company.

Statistics

As a webmaster, it is nice to know how many visitors you’ve had, where they came from, how long they stay on your site, and how much bandwidth they’ve used. This information is collected by the web server and is placed in a log file. A statistics software package can read this data and provide meaningful information to the webmaster. The information gathered from these logs can be very valuable in improved services to the viewers of the web site.

FTP

FTP stands for file transfer protocol. It is a way of quickly uploading or downloading many files to and from a web server. Most web hosting companies will allow their customers access to their web hosting accounts via FTP. FTP is very useful and is a great feature to have when paying for a web hosting account.

Scripting

Since the World Wide Web began, many scripting languages have been created and have evolved into the dynamic and interactive environment we enjoy today. A scripting language is a way of adding functionality to a web site, whether it be to calculate numbers or to load information from an external database. Scripting languages have made electronic commerce possible. Some of these languages include PHP, ASP, JSP, Coldfusion, VBscript, Javascript, and Perl. I won’t go into the details of these in this article for the sake of complexity. If you know how to use these languages, you should know what to look for in a web server for them.

Databases

A database is a place to store data that can be used in a large variety of ways. Databases are used on the Internet for applications such as shopping carts, message boards, and product catalogues. The more databases the web hosting provider allows you to create, the most applications you can deploy on your web server. Databases are used by the more advanced web master, but information is freely available online should you be interested.

Choosing the Right Web Business Model

Overview

There are a number of different ways that you can set up an internet business. Think about all the different types of web business models that you have seen online. There are catalogue sites, one-product sites, there are information sites, sites that sell information, sites that contain content for the purpose of generating advertising revenue, web sites that focus on selling a product unique to itself, web sites that sell other people’s products, and web sites that exist for the purpose of simply generating a mailing list that can be used to direct visitors to any one of the other web models.

When you first get started, you must decide which of the models will best suit your current skill level and type of product or service you choose to sell. It is advisable to start with only one web model and become quite good at it, rather than trying to create several web models at first.

Content Model

One internet business model that has achieved some success as of late is that of the content-based site. Based on the combined principles of search engine traffic and advertising, content based sites are designed to offer web surfers informative content and create advertising revenue when surfing visitors click specially designed web links that lead the visitors to the advertisers’ web site.

Single Product Model

One of the most common models for beginner and even many of the profitable internet marketers is that of the single product web site. Many of the profitable internet marketers, although they may currently have multiple products, still sell each product from its own web site, sort of as a stand-alone product or business. One advantage to having a single-product web site or business is that you can focus on becoming very good at selling that one product. With literally millions of people online buying things everyday, it is often easier to become extremely good at one type of product or to test and tweak one web site, than it is to do the same with many products or web sites simultaneously.

Multiple Product Model

Catalog Product Model

With a catalog web business model, you will have an assortment of related products that can easily be marketed from the same web site. An example would be that of a candle web site, where you would have a number of different candles for sale, and perhaps some related products like candle holders and lighters. Another example would be that of a pet supplies web site, where you would market a number of different pet supplies from one web site. These are all related items which complement each other in some way, and the assortment of the items would benefit, rather than detract from, the sales process.

If you are just getting started, you certainly want to avoid setting up a ‘garage sale’ type web site, where you sell a little bit of everything. The reason for this is that you will have a difficult time attracting the right kind of traffic to purchase your products. If indeed you have an interest in selling a wide variety of products that are generally unrelated, consider using someone else’s web site that already has traffic geared towards that type of selection of merchandise, like eBay.

Sales Funnel Model

A sales funnel model is one in which you have a series of web sites or web pages that sell a series of related items to the same individual. A sales funnel can be extremely profitable when managed correctly.

An example of a sales funnel would be a set of information products that have a related them. The beginning of the sales funnel might be a free item, and then once the visitor has chosen to purchase that free item, you would direct them to the next item in the sales funnel, perhaps a $10 or $20 product. Once they have purchased that product, they would next be directed to purchase an even larger, or a more in depth product that might be priced at $40 or $50. After that, there might be a $100 product, and even a $500 to $1500 product.

The advantage of using a sales funnel is that the lower priced items help the customer develop trust in the business or product offering. It is a small decision to accept a free item, and once the person has done that, then it will be easier for him to open up his wallet to purchase the $10 or $20 product. Once again, when the customer has purchased that product, and it fulfills all the expectation created by the sales letter or web page, then there is less resistance to purchasing larger product. And the same principle will hold true as you move up the price scale in the sales funnel.

Some of the most successful individual internet marketers have used this technique to create large fortunes and very successful web businesses. Just think about how fewer products you have to sell at $500 than at $10, to get to a certain income level. And the sales funnel allows you to slowly but surely build until you have created enough trust to sell the higher-ticket items.

List Based Model

The list based model is another popular web business model, especially for the information vendor. By building a list and marketing to the list, rather than sending web visitors directly to a sales page, you are able to repeatedly send traffic to those same web sites, and capitalize on the effectiveness of repeated exposures to build a strong business. For example, a website might normally have a 1% conversion rate, meaning that on average, for every 100 visitors that views the site, 1 of them purchases the product. If you were to put the visitors to that web site on a mailing list first, before showing them the web site, then you are able to send that visitor to the web page more than once, increasing the odds that he might purchase. In some cases, you might find that you can sell as many as 10% of the individuals on your list; if you had sent those subscribers directly to a web site rather than adding them to your list first, only 1% might have purchased.

The list based model can be used to ultimately create traffic to any of the web business models discussed here. The list simply serves as an intermediary step that allows you to ultimately squeeze more profit out of the same set of visitors.
Affiliate Marketing Model

The affiliate marketing model is one in which you send visitors to other people’s web sites and when they make a purchase, the other web company sends you a commission for referring the customer to their web page.

The affiliate model can be combined with just about any of the other models discussed, and is convenient because you do not need to create a product or even a web site to be able to send traffic to an affiliate web site.

The list building model is frequently used in conjunction with the affiliate marketing model, as the conversion rates on a visitor in a list is often much higher than the one-time conversion at the affiliate web site.

How the Models Can Work Together

Although the web models described here are the basic fundamental web models that currently produce the bulk of income online, these models can work together synergistically.

You can build a web site that markets a number of different affiliate products, or you can create your own product, and then market an affiliate product to your customers. In conjunction with just about any of the models, you can build a list to continually expose your web visitors to the selected web sites multiple times for additional profits. You can have a mix of affiliate products and your own products. You can have a catalogue-based web site that also sells a specialized unique product. You can have a catalogue-based web site that serves as an entry point for a sales funnel. With a little creativity, you can come up with a number of different combinations of web business models that can work together effectively.

However, considering the fact that you are probably just getting started online, it is advisable that you start with a simple business model and as your business grows, you can consider expanding it or integrating additional business models.

Web Hosting and Emerging Internet Law

With Internet-based intellectual property lawsuits on the rise, the question has become: how will Internet law keep up with the freedom of speech issues – and, to what degree will these laws affect the web hosting industry as a whole? The ramifications of some recent Internet litigation, and its impact on the web hosting industry are presented and examined below.

Patent Litigation

Recently, a Canadian firm has claimed infringement upon a patent it owns, with regard to Resource Description Framework (RDF), a software based upon Extensible Markup Language (XML). Using this technology, programmers can write software to access web resources, such as web page content, music files and digital photos. Vancouver-based UFIL Unified Data Technologies, holds U.S. patent 5,684,985, a ”’method and apparatus utilizing bond identifiers executed upon accessing of an endo-dynamic information node,” awarded in November 1997. According to the Patent Enforcement and Royalties Ltd. (PEARL)’s web site, as many as 45 companies may be infringing upon the patents. It is believed that the patent may also infringe on the RDF Site Summary standard (web content that’s written in something other than HTML). For example, RSS (originally developed by Netscape Communications, now owned by AOL Time Warner), allows web sites to exchange information and content.
The World Wide Web Consortium (W3C), which evaluates and recommends standards for web technologies, has endorsed the RDF standard. PEARL has been engaged to work with UFIL, to enforce the claims, since 1999. According to information released by the W3C, Daniel Weitzner, Technology and Society Domain Leader, indicated that the Consortium had not been approached directly regarding the patent issue. Mr. Weitzner stated, ”We consider it to be quite important that fundamental technology specifications such as RDF should be able to be implemented on a royalty-free basis. If anything comes to our attention that suggests that’s not possible, we’ll pay attention to legitimate property rights out there, but at the same time, RDF was developed in the open by a very broad range of the web community.”Freedom of Speech Issues

An amicus brief was recently filed by Yahoo!, Inc., in its lawsuit against LaLigue contre le Racisme et l’ Antisemitisme, Case No. 01-17424 (9th Cir.). Later this year, a federal appellate court will decide whether or not French anti-discrimination law can restrict freedom of speech on U.S.-based web sites that are accessible in France.

In 2000, a Paris court ruled that the Yahoo! web site violated French law, due to the fact that its users offered certain Nazi artifacts for sale. In order to force compliance with the order, French plaintiffs must seek enforcement from a U.S. court. In response, Yahoo! sought a declaratory ruling and a federal district court held that enforcing the French order would violate the First Amendment. The matter is now on appeal. The Yahoo! case presents the question of whether the Internet should be governed by myriad local censorship laws from around the world. U.S. courts have held uniformly that the Internet should receive the highest degree of First Amendment protection. Web.com’s Patent and Intellectual Property with Web Hosting Company, Hostopia

In July, 2006, Atlanta-based web hosting, managed email, ecommerce, and online business applications giant, Web.com,
entered into a non-exclusive license agreement with web hosting firm, Hostopia.com Inc., granting Hostopia the rights to two of Web.com’s patents over five years, on a non-transferable basis. Web.com’s portfolio of 19 registered, and numerous pending, U.S. patents relates to several core technologies that are vital to the web hosting industry.
The licensed patents broadly cover methods for website building and web hosting control panels. According to the agreement, Hostopia will pay Web.com a royalty equal to 10% of their gross U.S. retail revenues for five years. In addition, the companies have entered a cross-license agreement in which Web.com was granted rights to thousands of HTML and FLASH website templates and a license to additional intellectual property in the future at no additional cost. The companies have also agreed to a mutual covenant not to sue for patent infringement.
Spokespersons for Web.com had this to say, concerning the licensing agreement with Hostopia:
”Web.com has a portfolio of 19 registered patents with several additional pending patents. Web.com’s patents touch on a number of key technologies that are vital to the web hosting and Software-as-a-Services industries. Web.com’s first patent license transaction was a milestone for the Company as it validated Web.com’s belief in the value of its patents. Hostopia paid Web.com an amount that was roughly equal to 10% of Hostopia’s U.S. retail revenues over five years. Web.com intends to use its patent rights as a means of extending its brand and its technology so as to create value for its shareholders and to protect its innovations.”
With regard to the legalities of Internet content, Web.com’s representative stated: ”Copyright Website owners and other authors (like bloggers, for example) own the content they create under general principles of copyright law. Copyright law grants the author of any “work” the exclusive right to copy and reproduce that work. Copyright law extends not only to the written word, but also to music, dramatic works (like plays and moves), art, sculpture any other forms of creative expression that are fixed in a tangible medium of expression. Conflicts easily arise on the web because web technology makes it so easy for web users to copy and download content, including music, video, pictures and text. While the author of an article may not object to a web user who links to a copy written article, the author will object if someone copies his article and re-publishes it as if it were a new article. Generally, web hosts are not responsible if one of their clients violates a copyright holder’s rights by illegally copying content onto the client’s website. The Digital Millennium Copyright Act creates a “safe harbor” from liability for web hosts that follow a specific process in responding to notices from copyright holders alleging copyright infringement from content on a client’s website. Among other requirements, the web host must suspend a client’s website after the host receives a formal notice that meets the statutory requirement. The host may resurrect the client’s site, however, if the client responds with a sworn statement denying any infringement so long as the client’s denial also satisfies the statute. So long as the host follows the specific requirements of the statute, the host is not liable even if a court ultimately determines that its client was violating another party’s copyright.”
As to content – trademark conflicts, Web.com’s spokesperson went on to reiterate: ”Involvement trademark disputes are more difficult for hosts to manage, however. Unlike copyright law — which protects the author of an original work — trademark law protects the brand name of a seller of goods or services. A potential copyright infringement is often easy to see if the infringing site blatantly copies words or images that are protected by copyright. Trademark infringement is trickier to spot, however, as a trademark right in most cases will only extend to the “scope of use” covered by the holder’s goods or services. For example if Company A sells “BrandName” widgets, it may have trademark rights to “BrandName”. But, Company A’s rights, in most cases, will not prevent Company B from using BrandName to sell goods or services that are different from those sold by Company A. The challenge for web hosts arises when a client website advertises BrandName goods or services but a third party claims trademark rights to “BrandName”. How can the host know if the third party’s rights are superior? How can the host tell if the client’s products are within the third party’s “scope of use.”

To avoid liability for participating in a client’s possible trademark infringement, savvy web hosts will develop processes to follow to respond to allegations of trademark infringement and to ensure that clients resolve those claims. Among other things, a savvy web host will make sure that its client agreement obligates the client to resolve those claims and indemnify the web host for any liability it might have for the client’s failure to do so.”
Web.com’s representative concluded, commenting on the issue of publication liability, stating that ”Another type of potential content problem for web hosts involves liability for defamation. Defamation is a cause of action (or potential lawsuit) that arises when a party publishes a false statement, knowing that it is false, and that publication injures another person. For example, if a client posted on its website the statement: “Company X’s products cause cancer” and if the client knew that statement were false, the client could be liable for defamation to Company X. If the client honestly believed the statement to be true, however, the client would generally not be liable. Defamation liability would make the web hosting industry impossible if it weren’t for the Communications Decency Act passed by Congress in the late 1990s. Under the Communications Decency Act (or “CDA”), web hosts and other “Internet service providers” are not liable for the publications (or statements) of their clients so long as they are not contributors to those statements.”

IBM v. Amazon.com 
Amazon.com is involved in patent litigation with IBM, in two separate lawsuits. Five patents are alleged to have been violated, as far as the 1980s, all regarding cataloging and data referencing, including alteration of online content. It has been reported in press releases issued by IBM, that ongoing negotiations since 2002 have failed, that hundreds of other companies have licensed the same patents, and that IBM has attempted to negotiate licensing deals with Amazon. Since Amazon.com is largely based upon web technologies and the ability to quickly process transactions over the Internet, it would seem that if it were a mere matter of licensing, they wouldn’t have any problem. It may be that they feel IBM’s patents are too broad, and cover technologies they developed themselves in-house.

Net Neutrality 
One of the most important freedom of speech aspect of the Internet, is that no one party owns or controls it. However, as telephone and digital companies continue to grow through mergers and acquisitions, Internet and related laws, and the concepts and issues that govern it, have come to the forefront, as a new and legitimate concern for all netizens.
Issues such as network (”net”) neutrality, have become contested areas of law in the United States. Internet giants, such as Google, eBay, and Amazon, fear that network owners will create a biased, two-tier Internet system, unfairly placing telco services first, in addition to the concern that network owners may seek to entirely censor or block content at their own discretion, creating partiality. The terms of the debate place neutralists (such as the Internet’s largest content providers), against free-marketeers (including Telcos) who argue against such regulation, deeming it to be counter-productive and even unconstitutional.

The fact remains, that exercising the rights associated with free speech and the Internet, places a high premium on the judgment and responsibility of those who use the it, both in the information they acquire and in the information they disseminate. In order for web hosting companies to survive, it is essential that consumers realize and understand, that when they obtain information through the Internet, web hosting companies cannot monitor, verify, warrant, or vouch for the accuracy and quality of the information that is available.
Therefore, some material posted to the Internet may be subject to patent and/or copyright infringement, deemed inappropriate for certain ages, or otherwise offensive. Because web hosting companies are not in a position to monitor or censor the Internet, they cannot accept any responsibility for the consequences that may result from potentially infringing, inaccurate, offensive, inappropriate, or otherwise illegal Internet communications.
While each user is expected to exercise common sense and good judgment in connection with the services it utilizes on the Internet, web hosting companies do have terms of service rules in place, to govern such things as spamming, and maintaining open SMTP relays. It is ultimately up to the users to exercise the best judgment possible, in relying on information obtained from the Internet. When users and/or consumers disseminate information through the Internet, they also must keep in mind that web hosting companies do not review, edit, censor, or take responsibility for any information its users, clients or subscribers may create. The very same liability as other authors for copyright infringement, defamation, and other harmful speech, apply to users on the Internet.
The outcome of recent Internet patent litigation will most certainly begin to set precedents

In many of the cases, the judge and/or jury is asked to make determinations as to deep issues of technological equivalence as to fast-advancing technology at a particular point in time, which can greatly affect how we continue to do business on the Internet, and the future laws that may result of such litigation.
Many patents, have implications far beyond the alleged infringement specified. A patent found valid by a jury acquires more than the normal status of ”presumption of validity,” in that it may be used against other parties. All future parties, whether or not they are a party to the lawsuit, are affected. Therefore, patent validity lawsuits have the power to impact much more than just the two parties involved, unlike other business litigation.

Given the fact that Internet law, as a whole, is still largely in unchartered territory, the question of what positive role government can play in a regulatory regime, remains to be seen. Coupled with the fear that new technology laws may allow governments or big business to oppress society, giving them the wherewithal to block freedom of speech rights, such as viewing published materials and other forms of censorship, the spectrum of views on Internet regulation can appear to be endless. The only thing we know for certain, is that the Internet is here to stay. As such, the core issues surrounding the essence and vastness of the Internet, such as of freedom of speech, net neutrality, patent and content infringement, will continue to be at the forefront. How Congress rules on the bills addressing net neutrality, the Communications, Consumer’s Choice, and Broadband Deployment Act in the Senate, and the Internet Freedom and Nondiscrimination Act in the House, will affect the way the public continues to utilize the Internet and ultimately, may determine the success or failure of online businesses and web hosting companies.

Susan S. Davis is a freelance feature writer and news editor for The Hosting News, Website Hosting Directory, and Cheap Hosting Directory. In addition, Ms. Davis has served as an editorial manager at Disney’s Go.com and regularly contributes to print and Internet publications concerning cultural issues.

Top 10 Web Hosting

If you’re just starting out in the world of the Internet and the world-wide-web, welcome to the fastest growing, most competitive and most exciting marketplace in the history of buying and selling. By definition, web hosting is a type of service that gives individuals and organizations the opportunity to make their own web site accessible via the world wide web. So, if you want to setup a web site on the Internet, you will need a web host. But after a quick search in Google, you will see that making the choice as to which type of web hosting you will need for your web site is no easy task.

Spend a little time searching the web and you’ll find a gazillion web hosting providers, review sites, data centers, collocation facilities, and even a company that offers domain name registration by a hunter of African elephants. They make it sound easy to build a profitable web business, but wake-up-call time: building a profitable, web-based business takes hard work, long hours and, most importantly, careful planning and selection of the right vendors. Sure, your neighbor brags about the dough she’s raking in on her maintenance-free web site, or your brother-in-law just bought a fancy car on his PPC earnings. People do earn money on the web, but it isn’t luck or good karma. It’s planning for success and if you’re just starting to think about taking the digital dive in to the world of the Internet, consider these questions and, oh yeah, develop the answers before you spend a penny on your vision.

Top 10 Web Hosting Trends:

Green web hosting – Green or Eco-friendly web site hosting is a contemporary addition to the field that involves a given provider attempting to prove that they do not have negative impacts on the environment. Many webmasters are moving their web sites to a green web hosting provider not only to reduce their carbon footprint, but also to prove to their visitors that their company values the environment and is respectful to it.

Cloud hosting – Cloud computing provides on-demand resources via a computer network and offers computation, software, data access, and storage services that do not require end-user knowledge of the physical location and configuration of the system that delivers the services. Parallels to this concept can be drawn with the electricity grid, where end-users consume power without needing to understand the component devices or infrastructure required to provide the service.

VPS hosting – VPS hosting or Virtual Private Server hosting refers to a virtual machine for use exclusively by an individual customer of the service. A virtual machine is a completely independent and isolated operating system installation within a normal operating system. VPS hosting allows customers who need a dedicated machine and root access but are not yet ready to pay the large investment required for a dedicated machine.

Carbon neutral hosting – Carbon neutral hosting refers to a service that has a net zero carbon footprint and allows webmasters the opportunity to achieve net zero carbon emissions resulting from the hosting of their online pages.

Wind powered hosting – Wind powered web hosting refers to web hosting services that use wind energy from wind turbines, for example, converted into electricity.

Solar powered web hosting – Solar powered refers to web hosting that is powered by radiant light and heat from the sun as opposed to traditional electricity.

Joomla hosting – Joomla is an increasingly popular open-source content management system for publishing content on the world wide web. Joomla easily integrates with themes and extensions that are available from third-party sources that make designing and developing a sophisticated yet aesthetically pleasing web site simple. There are numerous commercial extensions available from the official Joomla! Extension Directory and quite a bit more available from other sources. Many providers offer the installation of Joomla on their accounts for no additional charge, but be fore-warned that not many provider have adequate experience needed in order to provide support to clients who are developing their site with Joomla.

WordPress hosting – WordPress is an open-source blogging tool that is used by nearly thirteen percent of all web sites on the Internet. It is an easy to learn and use tool that makes setting up a web site simple due to its plug-in architecture and template system.

Drupal hosting – Drupal is an open-source content management system that provides web developers the tools needed to customize Drupal’s behavior and appearance. Drupal offers a futuristic programming interface for developers, and no programming skills are required for basic web site installation and administration, but it is more complex than Joomla and WordPress. Drupal powers nearly two percent of all web sites on the Internet. Drupal offers modules, themes, and associated configuration settings that prepare Drupal for custom operation for sophisticated web developers.

Reseller hosting – Reseller hosting refers to a provider that has purchased services with the intention of reselling them. Because of the multitude of resellers in the web hosting industry, it has become more difficult to differentiate a reseller from a web hosting provider that has their own dedicated servers. Reseller hosting has become increasingly popular as a means to generate income for web design firms.

Choosing a new web host for a redesign project

Many companies are re-designing their web site to remain competitive, to simplify the navigation and provide visitors with a more user-friendly experience. By redesigning a web site, companies have the opportunity to remain more competitive and stay current with new technology. And by offering a better web site – voila – simpler navigation, simpler search for a specific item may lead to increased sales or leads. Yep, even the most successful sites are constantly revising their look, the organization and the ease-of-use for site visitors.

Web site redesign tips

Your web site navigation should be simple, straightforward and 100% functional. Labels should be clearly understood by any site visitor. Assume no knowledge on the part of the people who visit your on-line business site. They may not have any knowledge of your business and you have only a few seconds to engage a visitor and create interest in your brand before the visitor can hit the back button and exit your site.

When designing your site, place yourself in the position of the first-time visitor and configure your site for that prospect. Hey, if it worked for Jeff Bezos (Amazon’s founder)…it should work for you.

Choosing a web hosting provider

When making this important decision, ask a lot of questions of your web host or prospective provider. Do you employ Energy Star equipment? Do you use power from carbon-neutral sources? How is the office powered? How are the servers cooled? How is old, outdated equipment disposed of? If you don’t like the answers you get, you won’t like working with that web host.

Further, a truly contemporary hosting service wants YOUR site visitors to recognize your commitment to a cleaner planet today and in the future so most offer an emblem you can display on your web site – an emblem that proudly proclaims that your site is hosted by a green corporate culture…a corporate culture that becomes YOUR corporate culture.